If the freshly elected UK government fails to manage its way out of budgetary deficit, warning has been issued that Sterling will come under tremendous pressure. The warning has come from none other than Andrew Balls, who is the younger brother of Ed Balls (also being touted as the next Chancellor of the nation, one of the key members of Gordon Brown's cabinet that presently is engaged in election campaign.
This certainly does not augers well for people who were pinning all their expectations on industrial growth especially in the online world. In Mr. Balls opinion, UK is inching closer to a possible economic doomsday due to consistent deleveraging and of course, fiscal tightening. This can again put pressure on British Pound which is expected to incite another round of tightening of monetary policy despite weak growth from Bank of England's end. This means that price comparison portals that have been dealing in features like 'Compare Secured Loans', 'compare unsecured loans' etc., can expect to stay on back foot, at least for the time being.
Possibly, if everything goes like this, the emerging business of price comparison portal can face grave dangers since, with Pound getting weak and brief stint of inflation following, revenues can certainly take beating for these portals.
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